There are fundamentals in Internet business, which must be followed by every marketer for success to be achieved. These fundamentals are there in every aspect of the business you want to go into. Yes, there are some that you can start without necessarily following these fundamentals, but on the long run, if you would want to make it bigger than you started, these fundamentals will always surface and establish their relevance.
What are they?
I have a list of them here:
ü Your domain name: this is the name you want to use for your niche. It is like registering a company name, but this time it is on-line registration. For me, one of my domain names is www.internetrichpurse.com. It is a phrase of three words; “internet”, “rich”, and “purse”. Your domain name could be just anything. It is as simple as saying www.yourchosenname.com. This is the first fundamental. It distinguishes you and sets your name apart from any other name on the World Wide Web.
ü A site hosting company: this is like where the physical presence of your domain is established. If you register your domain name and end it there, then there is no way you will be able to use it for the display of your products and services. Once you register with a web hosting company, then you are ready to create the looks you desire to have your site have.
ü A web site: the combination of the first two makes the third one possible. Just take a look at www.internetrichpurse.com and see what it looks like. The physical thing you see there is the website. But before I got to that stage of putting up that site for the world to see, I had first registered the name with a domain registering company, and then paid a hosting company to host it for me. So where that website is hanging now is courtesy of the host company.
ü A list builder or manager: this is optional but very essential for a long-term success in your business. This is the act of using an auto responder to build the list of everybody who visits your site. The idea is for you to keep a track of them, send them messages from time to time, and eventually have them patronize you in the future. If you cannot afford it for a start, then ensure you get it as soon as you start making money.
The above are the basics. They are needed for every model of business you want to do on the Internet. And just like I mentioned at the beginning, there are businesses that do not need these basics for a start ( businesse like selling of pictures, freelancing, on-line surveys), but that is because you are going to operate under the cover of other people who had long put up their businesses using these fundamentals; yet as you progress and want to expand in them, you may have the need to stand out and just build your own sites for the purpose of giving these services rather than just being part of the larger crowd who rely on other people’s systems.
The first three will not cost you money as a beginner since you can use Google blogger to build a blog that will do the work of a paid website. In making the above statement, I’m considering the fact that you need to start up immediately without giving the excuse of lack of money. At the long run however, it is advised that you consider paying for these things and getting your website hosted by a good web hosting company. There are so many advantages in this approach compared to the free ones. But for a start, the free ones are just okay. The blog you are in now is a free one and I’m sure you get what you are looking for, each time you visit. I also make money from it because I know how to use blogs to make money.
Just follow the fundamentals, and your business will take care of itself.
Ekeke Chinedu
www.internetrichpurse.com
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