WHAT EXACTLY IS GOOGLE ADSENSE?

You have seen Google Adsense time without number. There are lots of them placed on so many sites that you may have visited. You could just visit a site and either on top of the site, along the sides, or under it, you see some small text ads that are placed on them. And you will always see written on them “Ads by Google”.
The idea behind Adsense is quite interesting. Google is one of the smartest organizations in the world. They want to help as many Internet visitors as possible to get what they want from the Internet. Google advertises for people and they charge these people for the service.
Now what they do is to use other peoples’ sites to place these ads. That is like making use of leverage. They charge people based on how much the people are willing to pay per click. And as they place these same ads on the sites of individuals and organisations, they pay the owners of these sites some part of what they charge the ads owners. It is like connecting those who advertise with their money and those who have the medium through which these adverts can be seen by the world. Google obviously make their money as the difference between the amount they charge the advertisers and the amount they pay the website owners or, as they are called by Google, “the publishers”.

Once you open an Adsense account with Google, you are given a code, which you place on your web pages or your blog (if you like blogging). What Google then does is to look for ads that are related to the content of your sites and place them on the pages that contain issues that are relevant to the ads. For instance, if your site is talking about dogs, you could have ads on dog food, dog medicine and just dog-related items placed on your site. Interestingly too, each page of your site is given ad texts that are related to the content of the page.
You make money with Adsense when people (visitors to your site) click on these ads. The amount of money you make is calculated by first considering how much Google pays per click, multiplied by the number of clicks per day, multiplied by the number of clicked ads and finally multiplied by the period in consideration (mostly one month). That obviously means that the amount of money anybody can make from Google Adsense is totally dependent on the number of people who visit your site within the period under consideration. It also means that the contents of your site must be good enough to attract and keep enough visitors to your site.