WHAT EXACTLY IS GOOGLE ADWORDS?

If you have ever searched for anything on the homepage of Google, then chances are very bright that you know what Google Adwords are.
These are the ads placed beside results of searched items on the homepage of Google.They are also placed on the pages of other websites that are owned by individuals or organizations. The way it operates is very simple. People use Google to advertise and Google charges them for such services. Now the amount that Google charges these people is open to competition. It is called bidding. Let us assume you want to use the keyword “internet dating” and you are willing to pay Google 50cents if anybody clicks it, and then another person, say Mr. X, wants to use the same keywords and he is willing to pay Google 60cents when anybody clicks the ads, Google will place the ads of the man who is willing to pay 60cents on top of the adverts column and place yours under it. Whoever bids more gets a higher placement. And as soon as anybody who is searching for anything on the Internet clicks on the ad, Google removes the bidded amount from the account of the the man who placed the ad. This model is what is called pay per click (ppc).

This system of advertising, though somewhat costly, is a great way of getting your products and services noticed by a great number of people on the Internet. And the results are so fast that an entirely newbie can launch his website this morning, set up his Google Adwords account, and before evening he has started making huge sales. It is faster than any other known means of generating traffic to one’s website.
Another beautiful thing about this is that you do not have the control of the number of people that will see your advert. In fact you don’t even know them. You could be sleeping and people from different parts of the world are busy visting your site and are either making purchases or are registering their names and email addresses on your site, thereby helping you grow your list of would-be customers.